1stDibs.com is an online luxury marketplace selling “The Most Beautiful Things on Earth.” My role on the seller design team is to create and improve tools so that our vendors can be successful on the platform.
Client
1stDibs
Role
Lead Product Designer
Year
2021-2024
According to seller feedback, the previous analytics dashboard was limited in the data it showed. It was not clear if a seller's inventory was performant, trending, likely to sell, stale, or in need of any optimizations. In an effort to guide sellers to taking action, we redesigned the analytics dashboards to provide more data and insights, contextualized to encourage action.
Sellers have historically used a fixed rate to boost their listing visibility on site. We introduced a new Ad budget/CPC model to modernize advertising for sellers. This project involved creating a new advertising dashboard as well as providing education for existing sellers during this transition.
Before this project, most sellers onboarded manually with a partner manager - a process that could take weeks, even months. We designed a new, automated seller onboarding experience to help sellers get online faster, accelerating account go-live time 2 weeks to 2 days.
Historically listings were automatically assigned an estimated shipping quote based on their item dimensions. When these estimations were incorrect, the listing might have a higher than normal shipping rate which could deter a potential buyer. We developed a tool that gives sellers more control in setting their own shipping quotes while still providing guidance on estimations. As a fast follow, we also gave sellers the ability to purchase their own shipping labels based on their preferred carrier.
Made with Love Dennis Kim © 2024
