Problem Space

For many sellers, 1stDibs is their first time seriously selling online. Historically we’ve provided guidance in the form of monthly customer success manager calls. But, as our seller base grows, we needed a solution that scales with the business.

Approach

We first spoke with customer success managers to learn more about where sellers often get stuck when managing their inventory. Referencing these frequently asked questions, we then worked with our Product Marketing Team to create an initial set of 10+ recommendations

Where are sellers most likely to see these recommendations?

In thinking about ideal placement to show these initial recommendations we mapped out the user journey to identify key moments where the recommendation could be seen. After we decided on these touch points, I came up with concepts that adhered to the respective touch points stylistically and fit flow-wise.

Inventory Manager is the natural place to show recommendations as they take most listing-related actions at this touchpoint.

We modified recommendations to stylistically match existing modules on the homepage.

Visual Evolutions

In an effort to continually improve engagement, we iterated on the style to be more usable and engaging.

Dedicated Recommendation Page & Measurable, Gamified Feedback

After a successful initial launch, we received the green light to start designing a dedicated page for recommendations.

Recommendations Main Page

Detail page to show listings with recommendation and quickly apply action

Final Experience

Final deliverable included designs for 4 touch points including a seller app equivalent. Since launch, we've had 4,000+ sellers apply more than 10,000 recommendations to their inventory. Further exploration will involve modifying trigger logic, snooze and reminder logic, incentives, delight/gamification explorations, and in general, figuring out more ways to increase engagement.