Exploring the Future of the Seller Platform

The seller experience has undergone numerous iterations since its inception in 2009. Due to the large variety of pages and changing designers and PMs, the platform has been designed in piecemeal fashion resulting in inconsistencies (older pages look increasingly more different than newer ones) and a lack of clarity about the intended future state. This project was an opportunity to address current design inconsistencies as well as well as to draw a clear directional roadmap moving forward. Project involved multiple rounds of brainstorming, audits, competitive audits, design explorations and synthesis.